The “work from anywhere” revolution has affected us in a way that we are now accessing talent that we could not access given our former company policy and the willingness to relocate everyone to Madrid, where we are based. In terms of decentralisation, I believe that this is a big trend that will even create new Tier 2 Tech-Hubs in smaller cities, where people can work and have a higher quality of life.
Despite market uncertainties, the exciting European consumer landscape continues to be accelerated by underlying consumer trends including: impact of digital transformation; rise of eco-consciousness; increased importance of creator economy; developments in blockchain technology and its potential to transform our digital experiences; morphing relationship to ownership, among many others! With every year we also continue to be more and more excited by the increasing global ambitions of European consumer founders and their relentless focus to innovate and transform the sectors in which they operate.
Ever since our early days with Skype, at Atomico we've been watching technology transform every industry and region in Europe and Central and Eastern Europe is no exception. Specifically, as someone who was born in Moldova, I strongly believe that Central and Eastern Europe has a massive potential to become a cradle of Europe's most valuable companies. Most of the ingredients are already there - determined founders, skilled talent and clockwork execution - and the flywheel is already spinning, This will help the flywheel to spin faster and faster - this year, 9 Central and Eastern European unicorns joined the herd, increasing the total by 50% from the 2020 number. We have historically seen it through many of our investments, such Skype, Supercell and Aiven among others, and one can also clearly see that in this report - companies like Romanian-founded UiPath are blazing a trail, with Prague-based Rohlik - which raised not one but two $100M+ rounds this year. Personally, I am thrilled to continue supporting companies close to my home, and help breed the next generation of global game changers.
Reinventing the B2B IT stack is the here-and-now opportunity: Whether it's storage, compute, software architectures - they're all going to shift! There is no economic reason for any part of the value chain not to be digitized in the long run if there is potential to streamline and automate processes. From developer tools to vertical-specific applications, we expect software to power all areas of business.
Europe is also home to some of the global leading tech universities as sourcing ground to bring up new founders! Having a first wave of successful B2B founders such as the founders of Celonis, UiPath, Personio, arculus, etc. that go back to universities and share their story with tech students to inspire the next generation of potential founders to start a company helps!